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A strong identity

Historique du Logo

A strong identity forged on solid Breton granite

The little yellow man logo was created in 1974, by Alain Le Quernec, a well-known poster artist from Quimper. Guy Cotten had no idea that people would associate this incredibly strong image with his clothing! 

“In many people’s minds we are perceived as a hundred years old, because they wore our oilskins when they were young and now their children and grandchildren are wearing them.

 Mr Guy Cotten



Itinéraire Bretagne programme - 2014


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